LOVE.

Commercial Spot

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Love. It's what makes a Subaru, a Subaru. In 2007, the brand was stuck in neutral. Sales were flat. The company had tried one rational approach after another, going through six campaigns and seven agencies in as many years. Carmichael Lynch discovered the reason people came to the brand wasn’t rational at all.

It was all about love.

Subaru drivers loved life. They loved the outdoors. They loved pets. They especially loved the venerable old Subaru they’d been driving forever. The Love campaign was born. In the years since, sales and market share have more than tripled. Love has spread to every level of the brand.

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